Innovative Beauty Brand Incubator

Believe

A play on the words “can do,” Kendo redefines the beauty industry through next-generation products, visionary campaigns and unforgettable retail presence. We make the impossible possible, pushing the limits of innovation with every launch. Learn more

Create

Kendo creates original founder brands, partnering with major faces from fashion and entertainment, to bring to life the dream products you’ve always wanted, but haven’t been able to find on the shelves yet. Kendo also acquires existing labels and develops them into global industry leaders. Learn more

Grow

Since Kendo’s founding in 2010, we’ve experienced phenomenal growth and accelerated global expansion. Based in San Francisco, Kendo operates headquarters worldwide, in Toronto, London, Paris and Singapore. Our products are distributed internationally in 27 countries and counting. Learn more

Hear what our employees have to say about working at the most exciting beauty company today. >

Work at Kendo

Hear what real employees have to say about working at the most exciting beauty
company today. ❯

KVD Vegan Beauty creates high-performance, cruelty-free makeup that’s disrupted the industry since 2008, always striving to make the beauty world a kinder place. >

KVD Vegan Beauty creates high-performance, cruelty-free makeup that’s disrupted the industry since 2008, always striving to make the beauty world a kinder place. >