The small but mighty force behind your favorite beauty products.

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About Us

KENDO creates and acquires beauty brands and focuses on developing them into global powerhouses. The portfolio consists of Fenty Beauty, Fenty Skin, Fenty Hair, Fenty Fragrance by Rihanna,  OLEHENRIKSEN, KVD Beauty, and Lip Lab. The name KENDO is a play on the phrase “can do,” and what characterizes KENDO is its dedication to product quality, innovation and authentic storytelling. Brands within the KENDO portfolio are distributed in 60+ countries worldwide. Kendo is based in San Francisco, California, and is a division of LVMH, the world’s largest luxury group.

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Believe - Create - Grow

A play on the words "can do," Kendo redefines the beauty industry through next-generation products, visionary campaigns and unforgettable retail presence. We make the impossible possible, pushing the limits of innovation with every launch.