shop now >

INTRODUCING GO BIG OR GO HOME MASCARA

Larger-than-life lashes are yours with Kat Von D Beauty’s extreme volume vegan mascara, powered by plant-based fats.

A vegan blend of olive and sunflower oils replaces the beeswax typically found in mascara.

Extreme volume meets hyper-performance with flake- and smudge-resistant long wear, in our signature shade “Trooper Black.”

Our custom-designed Fluff Brush catches and coats each lash for fluffy full coverage.

About Kat Von D Beauty

Kat Von D Beauty is all about hyper-performance, vegan and cruelty-free makeup that empowers you to unleash your inner artist. In her nonstop pursuit of creating the most perfect beauty products you’ve never imagined, Kat Von D tests and wears everything she makes, drawing inspiration from her experience as an artist, musician, tattooer and animal activist.