About us

KENDO creates and acquires beauty brands and focuses on developing them into global powerhouses. The portfolio consists of Fenty Beauty by Rihanna, Fenty Skin, KVD Beauty, OLEHENRIKSEN, BITE Beauty, and Lip Lab by Bite. The name KENDO is a play on the phrase “can do,” and what characterizes KENDO is its dedication to product quality, innovation and authentic storytelling. Brands within the KENDO portfolio are distributed in 35 countries worldwide. Kendo is based in San Francisco, California, and is a division of LVMH, the world’s largest luxury group.

Product Philosophy

All Kendo products comply with rigorous international laws on product safety—going beyond satisfying European and US Cosmetics regulations. They also satisfy the strictest internal requirements of development, quality, traceability, and safety, and lead by example with a Restricted Substance List that excludes more than 1,400 substances.

At Kendo, our products always have and always will be Cruelty Free in that we do not test on animals.

Kendo Korporate

The company supports nonprofits in our communities through yearly grants.
Each Kendo Brand also creates initiatives, products and/or campaigns to benefit causes that are important and authentic to our brand founders.

Kendo Korporate

The company supports nonprofits in our communities through yearly grants. Each Kendo Brand also creates initiatives, products and/or campaigns to benefit causes that are important and authentic to our brand founders.

KENDO KARES

In the spirit of our Kredo of generosity, Kendo Kares by giving back, at an employee level and a global corporate level.

KENDO PEOPLE

Kendo employees give back through volunteer time off and team building days, company donation matching, direct and in-kind charitable giving, as well as Kendo-sponsored shopping events that benefit a dedicated cause.

Direct and In-kind Giving

Other organizations that Kendo and its employees have supported include:

Direct and In-kind Giving

Other organizations that Kendo and its employees have supported include:

OUR CEO, KRISTIN WALCOTT

“We have big dreams and big visions, but with our entrepreneurial spirit and can-do attitude we make our dreams possible. We will continue to drive differentiated and authentic stories to support brand growth. And as we grow, our people and their careers will, too.”

OUR CEO, KRISTIN WALCOTT

“We have big dreams and big visions, but with our entrepreneurial spirit and can-do attitude we make our dreams possible. We will continue to drive differentiated and authentic stories to support brand growth. And as we grow, our people and their careers will, too.”

Kristin is known for her ability to precisely predict what clients will love, breaking records along the way. As CEO of Kendo she brings the brand founders’ unique visions to life by pushing the limits of creativity and storytelling to launch winning products. Those who work for Kristin are inspired by her empowering and authentic leadership—she not only builds brands, she builds leaders, too. Kristin originally joined Kendo as Vice President and Global General Manager in 2013, during which she lead KVD Vegan Beauty through a period of record-setting growth. Prior to that, she was Vice President, Business Development and Merchandising at Sephora, where she launched the popular Beauty on the Fly retail concept. Her influential career in beauty began at L’Oréal, and before that, she earned her MBA at Stanford Graduate School of Business. Kristin lives in San Francisco with her husband and two daughters; all avid skiers, she and her family enjoy spending their free time together at their home in Lake Tahoe.