OUR MANIFESTO
BORN IN AN ICONIC TATTOO STUDIO, ROOTED IN A DREAM OF UNRESTRAINED BEAUTY WITH A NONCONFORMIST & FEARLESS SPIRIT, WE STARTED A REVOLUTION WITH TATOO-INSPIRED MAKEUP & LIMITLESS CREATIVITY
WE CONTINUE THIS LEGACY
TATTOOS ARE THE BOLDEST FORM OF ARTISTIC SELF-EXPRESSION
THIS DEEPLY PERSONAL INK SHOWS THE WORLD WHAT’S IN YOUR HEART: A TATTOO IS THE RESULT OF SOMETHING FELT SO PASSIONATELY THAT IT ACTUALLY BECOMES PART OF YOU.
HERE’S WHAT’S PART OF US
WE CELEBRATE THE INDIVIDUAL
WE REJECT CONVENTIONAL BEAUTY STANDARDS & SAMENESS. WE ACCEPT THE BEAUTY OF OUR UNIQUENESS & FLAWS.
WE GIVE A F*CK ABOUT THE WORLD
WE CARE FOR OUR PLANET & ALL THE BEINGS WHO INHABIT IT. WE BELIEVE OUTSIDERS ARE INSIDERS AND STAND UP FOR WHAT’S RIGHT.
WE CREATE HIGH-PIGMENT, HIGH PERFORMANCE MAKEUP
INSPIRED BY TATTOO ARTISTRY. WE GIVE YOU THE TOOLS TO LIVE YOUR BEAUTY TRUTH.
WE STAND FOR
- KARA
- VERITAS
- DECORA


- VALUE
- TRUTH
- BEAUTY
WE ARE KVD: TATTOO-INSPIRED VEGAN BEAUTY

100% VEGAN & CRUELTY FREE
WITHOUT SACRIFICING PERFORMANCE

100% VEGAN & CRUELTY FREE
WITHOUT SACRIFICING PERFORMANCE
HIGH-PERFORMANCE, VEGAN & CRUELTY-FREE
OUR VALUES
WE BELIEVE IN ARTISTRY WITHOUT BOUNDARIES
OUR HIGH-PIGMENT, HIGH PERFORMANCE MAKEUP IS YOUR TOOLKIT FOR LIMITLESS CREATIVITY. WE SHOW OUR WHOLE SELVES TO THE WORLD THROUGH ARTISTIC SELF-EXPRESSION
WE BELIEVE IN THE POWER OF REINVENTION—BECAUSE OF THE BOLDEST ACT OF CREATION HAPPENS EVERY DAY IN THE MIRROR
WE SUPPORT ARTISTRY OF ALL KINDS—NOT JUST MAKEUP—THROUGH COLLABORATION & DEVELOPMENT OPPORTUNITIES
WE CELEBRATE INDIVIDUAL EXPRESSION
WE REJECT BEAUTY NORMS & ACCEPT ALL FORMS OF BEAUTY. NO SAMENESS ALLOWED—WE REVEL IN OUR UNIQUE FLAWS. WE LIVE BY PROGRESSIVE & INCLUSIVE BEAUTY STANDARDS.
WE CHAMPION SOCIAL & RACIAL JUSTICE. WE BELIEVE IN EQUITY & INCLUSIVITY BECAUSE IN OUR WORLD, OUTSIDERS ARE INSIDERS.
WE ARE WORLD-CONSCIOUS
WE CARE FOR OUR PLANET & ALL BEINGS WHO INHABIT IT
WE ARE 100% VEGAN & CRUELTY-FREE. WE ARE COMMITTED TO BECOMING MORE & MORE SUSTAINABLE
WE CHALLENGE OURSELVES TO USE FULLY RECYCLABLE PACKAGING, POST-CONSUMER RECYCLED MATERIALS & REFILLABLE COMPACTS WHENEVER POSSIBLE
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CONTACT US
425 Market, 19th Floor
San Francisco, CA 94105
415-284-6000
CONTACT US
425 Market, 19th Floor
San Francisco, CA 94105
415-284-6000
©2019 Kendo Holdings, Inc.