Pro Filt’r Soft Matte Longwear Foundation

Meet the foundation that changed the beauty game: Pro Filt’r Soft Matte Longwear Foundation is the ultimate photo filter in foundation form, born in 40 inclusive shades.

Pro Filt’r features a longwearing, light-as-air texture that is undetectable on skin—so you always look like you.

Its buildable, medium-to-full coverage launched in a boundary-breaking range of 40 shades.

Pro Filt’r is your first step to creating the Fenty Face: Pair the foundation with the instant retouch primer.

About Fenty Beauty by Rihanna

Rihanna created Fenty Beauty “so that women everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, developing formulas that work for all skin types, and pinpointing universal shades. Her vision, above all, is to inspire: “Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”